Sheffield City Council is currently embarking on an exciting digital journey that’s focusing on delivering excellent digital and automated services to our customers.

The role

The postholder will provide professional leadership for content design and information architecture across the Council's digital channels, ensuring information and services are organised, structured and presented in a way that is user-centred, accessible, consistent and easy to navigate.

The role will establish and maintain content standards, governance processes and best practice guidance to support high-quality digital experiences across websites, intranet, microsites and online services.

Working collaboratively with service teams, content creators, designers and developers, the postholder will help improve how residents, businesses and staff find information, access services and complete tasks online, ensuring content meets user needs while supporting organisational objectives and statutory requirements.

Key Responsibilities

Manage, develop and support Content Specialists, fostering a high-performing content discipline.
Own and deliver the organisation's digital content strategy, ensuring alignment with user needs and organisational priorities.
Lead content governance, including ownership, workflows, review cycles and content lifecycle management.
Define and maintain information architecture, taxonomy, metadata standards and content models across digital services.
Own content standards, style guides, reusable content patterns and component guidance.
Establish and monitor quality assurance processes to ensure content is accurate, accessible, compliant and effective.
Use analytics, search data, user research and customer feedback to drive continuous improvement.
Provide expert advice on content design, information architecture and content governance.
Work collaboratively with service designers, user researchers, CRM specialists, developers and service teams to improve end-to-end customer journeys.
Champion user-centred design and content best practice across the organisation.

Skills and knowledge we are looking for

Experience leading, managing and developing content professionals.
Experience developing and implementing content strategies aligned to organisational and user needs.
Experience establishing content governance, workflows and quality assurance processes.
Experience managing information architecture, taxonomy and metadata for complex digital services.
Experience developing content standards, style guides, patterns and reusable components.
Experience using user research, analytics and customer insight to drive content improvements.
Strong understanding of user-centred design and content design principles.
Strong understanding of information architecture, content lifecycle management and structured content.
Ability to assure content quality and provide constructive professional feedback.
Ability to prioritise, coordinate and oversee content work across multiple projects and services.
Ability to communicate complex issues clearly and influence stakeholders at all levels.
Experience working within multidisciplinary teams to design and improve digital services.

For further discussion about this opportunity, please e-mail Anna Bradshaw to arrange an informal discussion Anna.Bradshaw@sheffield.gov.uk.

We are investing in our workforce and are promoting opportunities to our under-represented groups. We value equality, diversity and inclusion and are focused on increasing the diversity of our workforce, particularly the number of Black, Asian, Minority Ethnic, Disabled and LGBTQ+ people, so that our teams reflect the communities in the city we serve. We are also supporting staff with unpaid caring responsibilities to work flexibly.

It is a great time to join us and we welcome your application.

Under the Guaranteed Interview scheme, applicants who are disabled, care leavers, or armed forces veterans will be guaranteed an interview if they meet the essential criteria and indicate their eligibility on the application form. Sometimes, if lots of people apply, we might not be able to interview everyone who qualifies for the Guarantee. In these cases, we’ll interview the candidates who best meet the essential criteria for the job.

Full-time employees work 37 hours for 52 weeks of the year and we offer a generous holiday entitlement. We are open to discussions about a wide range of flexible working opportunities which benefit you and the Council, including reduced hour contracts, working part time or as a job share.

If you are appointed to this role, your starting salary will be at the bottom of the grade. If you provide payslip evidence that your basic pay is greater than the bottom of the grade, we will consider starting you at the point of minimum advantage within the grade.

Equality of pay is extremely important to us. All roles at Sheffield City Council are going through an evaluation process which may result in changes to some pay arrangements from 2026. Read about the new job evaluation process to be introduced at Sheffield City Council.

We are committed to safeguarding and promoting the welfare of all individuals, ensuring a safe and supportive environment for everyone and where appropriate to the role the successful applicant will be required to undertake relevant safeguarding checks.