Visitors Economy - Join the team at the heart of promoting Sheffield: one of the most exciting and growing cities in the UK right now.

A rare and exciting opportunity to join the management team at Marketing Sheffield and lead our work to grow the visitor economy and reputation of Sheffield- with a specific focus on international and leisure tourism.

As our lead on marketing and development activity for visitor economy you will

lead of a programme of sales and marketing activity to position Sheffield as a city to visit to both domestic and international tourism audiences, across a variety of different visitor groups (including city breakers and travel trade)
have practical experience of working with and hosting travel trade and media.
champion the importance of market ready, digitally visible visitor experiences for Sheffield.
create initiatives that support partner businesses in raising their profile.
be confident in creating content and tools to support activity.
be confident in building relationships with visitor economy businesses and stakeholders.

A self-starter and a team player, you will understand the pivotal role the visitor experience plays in growing the visitor economy. Even better if you are aware of or linked into national tourism networks/bodies.

A confident sales professional, you will feel at home selling the city both in the UK and internationally and hosting and presenting to key industry partners and a variety of media.

This is a permanent position.

We are investing in our workforce and are promoting opportunities to our under‑represented groups. We value equality, diversity and inclusion and are focused on increasing the diversity of our workforce, particularly the number of Black, Asian, Minority Ethnic, Disabled and LGBTQ+ people, so that our teams reflect the communities we serve. We are also supporting staff with unpaid caring responsibilities to work flexibly. It is a great time to join us and we welcome your application.

Under the Guaranteed Interview scheme, applicants who are disabled, care leavers, or armed forces veterans will be guaranteed an interview if they meet the essential criteria and indicate their eligibility on the application form.

Full‑time employees work 37 hours for 52 weeks of the year and we offer a generous holiday entitlement. We are open to discussions about a wide range of flexible working opportunities including hybrid working, reduced hours, part‑time and job‑share options. Regular time in the office in Sheffield will be required.

We are committed to safeguarding and promoting the welfare of all individuals, ensuring a safe and supportive environment for everyone and where appropriate to the role the successful applicant will be required to undertake relevant safeguarding checks.

If you are appointed to this role, your starting salary will be at the bottom of the grade. If you provide payslip evidence that your basic pay is greater than the bottom of the grade, we will consider starting you at the point of minimum advantage within the grade.

Equality of pay is extremely important to us. All roles at Sheffield City Council are going through an evaluation process which may result in changes to some pay arrangements from 2026. Find out more on our New job evaluation process to be introduced at Sheffield City Council | Sheffield City Council