Strategic Lead - Events and Visitor Economy
Salford City Council
About us
Salford is a vibrant, creative city with a growing national and international profile. Events and the visitor economy are central to supporting local businesses and creating memorable experiences for residents and visitors.
Our Place Directorate unites culture, regeneration, tourism and placemaking to deliver an inclusive, thriving city. We collaborate with cultural producers, commercial partners and agencies to enhance Salford’s reputation as a dynamic and welcoming destination.
About the role
We're seeking a strategic leader for this exciting role. You will develop and deliver a cohesive strategy for events and visitor economy programs, ensuring quality, safety, inclusivity, and strong governance. The position covers major events, operational and reputational management, destination planning, and partnership development. Key responsibilities include:
- Salford’s events programme
- Visitor economy and destination development
- Business tourism and conferencing growth
You will work across the council and with diverse partners to enhance Salford’s reputation, drive economic and social benefits, and support regeneration and placemaking.
About you
You are an experienced, forward-thinking professional with a passion for placemaking and community engagement. You have a track record in event leadership, tourism, or destination management, and thrive in collaborative environments. Your vision and strategic approach will help drive Salford’s growth as a leading destination, creating value for residents, businesses, and visitors.
Want to know more about Salford?
As an authority we are dedicated to improving the lives of our residents, and as an employer we are passionate about helping individuals to thrive in their work. We are committed to developing a diverse and inclusive culture and are proud of our professional accreditations which champion this.
Find out about our city as a place to live, work & grow, and learn more about the amazing work we are doing. You’ll also find out about the wealth of benefits we have to offer you on our Salford pages!
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