ACL Senior Marketing Officer

Permanent, Full Time

£29,468 to £34,668 per annum

Location: Essex

Closing Date: 27th May 2026

*Please note this is a fixed-base role. Whilst you will be contractually based in your preferred ACL office (listed here), the role allows for some home-working and a requirement to attend ACL sites 2-3 days per week, in line with business need.

Adult Community Learning (ACL) Essex is Essex County Council’s provider of lifelong learning experiences for Essex residents. ACL Essex offers qualifications to help people move nearer to, enter or progress within the workplace or gain skills to enhance life chances. The service focuses many of its programmes and activities on the hardest to reach communities within Essex. ACL Essex learners have access to a diverse range of accredited and non-accredited courses which encourage creativity, healthy lifestyles, social inclusion and engagement.

The Senior Marketing Officer leads the planning and delivery of marketing campaigns and promotional activities and events that grow learner participation and income generation. The role ensures that all marketing content and channels reflect council brand standards, accessibility requirements and ACL Essex objectives.

The postholder uses customer relationship management (CRM) systems, digital analytics and management information systems (MIS) to target campaigns, monitor performance and report on impact, working collaboratively with curriculum and engagement teams to achieve recruitment and income targets.

Role responsibilities

Lead the development and delivery of marketing campaigns and promotional activities and events that increase learner participation and income, aligned to council priorities and ACL objectives.
Continuously review performance analytics marketing campaigns and promotional activities and events
Create and manage content for digital and print channels, ensuring compliance with accessibility standards and council brand guidelines.
Use CRM systems and digital analytics to monitor campaign performance, track engagement and report on return on investment (ROI).
Collaborate with curriculum, engagement and centre teams to ensure marketing activity reflects current provision, learner needs and progression opportunities.
Analyse data from MIS and learner feedback to inform targeting, improve customer experience and support continuous improvement.
Ensure marketing materials promote equality, diversity and inclusion (EDI) and safeguarding principles.
Manage relationships with external suppliers and partners to deliver cost-effective marketing solutions and maintain quality standards.
Contribute to the Self-Assessment Report (SAR) and Quality Improvement Plan (QIP) by providing evidence of marketing impact and learner engagement.
Specific individual and shared targets and objectives are defined annually within the performance management framework.

Knowledge, Skills and Experience

Educated to RQF Level 4 or above (or equivalent by experience) in a relevant field such as marketing, communications or business, with evidence of continuing professional development.
Experience of planning and delivering marketing campaigns in an education, training or customer-focused environment.
Knowledge of funding and regulatory frameworks relevant to Adult Community Learning (ACL), including guidance from the Education and Skills Funding Agency (ESFA).
Strong digital skills and experience using Customer Relationship Management (CRM) systems, analytics tools and Management Information Systems (MIS) to monitor performance and report on impact.
Excellent communication, creativity and organisational skills, with the ability to manage multiple projects and deadlines.
Commitment to inclusion, safeguarding and continuous improvement, with the ability to interpret data and act on insight to improve outcomes.

Please note that the job role requires you to be mobile throughout an operational area. Therefore, the post holder will need to have a driving licence and access to a vehicle, or the ability to meet the mobility requirements of the role through other means.

To read more about us please visit: Policy, Economy, Investment and Property - Working for Essex

Why Essex?

As one of the largest and most dynamic UK local authorities, Essex offers a stimulating public service environment. Covering over 1,420 square miles and serving 1.8 million residents, we’re committed to transformational change and delivering better quality at lower cost. Recognised in the top three of the latest IMPOWER index for productivity, we ensure everyone matters in Everyone's Essex. With flexible working options and a focus on innovation, whether you are looking to develop your career or contribute to the local community, Essex is the ideal place for you.

In March 2026, the Government announced that councils in Greater Essex will be reorganised into five new unitary authorities from April 2028. In addition to this, Greater Essex has been accepted on to the devolution priority programme, where we will work towards establishing a Mayoral Combined County Authority. You can read more about these changes, and what this may mean for this role, on our careers site.

Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process. We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.

Once you’ve secured your role within Essex County Council you will receive many great employee benefits, including support for unpaid carers and flexible working arrangements to accommodate their needs.

At Essex County Council, we value integrity and ethical behaviour. We kindly ask that you embrace our code of conduct and the Nolan principles, including throughout the recruitment process. Your commitment to these standards helps us maintain a positive and respectful workplace for everyone.

As part of employment with Essex County Council (ECC) should your role require a DBS check you will be required to register with the DBS update service. The DBS update service ensures all registered DBS certificates are kept up to date and allows authorised parties to view the status of your certificate. This is an annual subscription, and you will be responsible for ensuring this is maintained. For further information on the DBS update service please go to https://www.gov.uk/dbs-update-service.

Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.

If you would like to be kept up to date on other relevant opportunities, blogs, news, events and industry related news at Essex County Council, please join The Essex Talent Community

If you have queries on this role or require anything further, please email resourcing.team@essex.gov.uk

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