Retail and Engagement Manager

Permanent

Grade D - £45,091 – £51,356

Consultation grade - subject to formal evaluation under the Equal Pay Programme

Working 36.5 hours per week

Are you an experienced retail manager ready to help shape the future of Birmingham’s Destination Parks visitor centres?

We’re seeking an innovative Retail and Engagement Manager to play a pivotal role in shaping the future of Birmingham’s most exciting green and wildlife destinations.

This brand-new role will sit at the heart of a major transformation across our Destination Parks visitor centres, the Birmingham Wildlife and Conservation Centre, and the Kings Heath and Cofton Plant Nurseries. You’ll have the opportunity to reimagine visitor experiences, unlock commercial potential, and bring our spaces to life in fresh and inspiring ways.

You will lead the development and delivery of creative retail strategies that maximise income generation while enhancing the visitor journey. Alongside this, you’ll drive compelling marketing initiatives, using digital platforms, website content, and social media campaigns to grow audiences, build engagement, and showcase everything our destinations have to offer.

About you

You will work up retail strategies to maximise income generation and will develop clear marketing through website and social media campaigns, therefore we are looking for someone who has

substantial experience in retail management, including stock control and space optimisation
strong financial skills, including budget management, income forecasting, and cost control
proven ability to create reports, interpret data, and deliver presentations to senior stakeholders
significant experience in marketing content creation and promotional activity, including social media
excellent administrative, organisational, and numeracy skill
ability to lead meetings and engage professionally with diverse stakeholders
skilled in responding to complex enquiries with clarity and professionalism
strong team player with the ability to support colleagues and service users
ability to manage multiple tasks, prioritise effectively, and meet deadlines

A full UK driving licence and willingness to work weekends, evenings, and public holidays when required.

This is a unique opportunity for a forward-thinking professional who is passionate about retail, place-making, and connecting people with nature.

What we offer in return…

Membership of West Midlands Pension Fund – with generous employer contributions
Enhanced Holiday Entitlement – 30 days, increasing with length of service
My Rewards Scheme – access to 800+ brands providing discounts and savings
Health and wellbeing support – independent and confidential employee assistance and counselling, occupational health

Please upload your up-to-date CV via the attachments part of your application, this is required for shortlisting. Unfortunately, we cannot consider any applications without a CV attached.

Job Description and Person Specification

Birmingham City Council is an accredited Disability Confident Leader employer, and we are committed to employing, retaining and developing all of our people.

We want to ensure your recruitment journey with us is a positive and equitable one, so please let us know if there are any reasonable adjustments, additional support, accessibility needs, or if there is any way in which we can support you through your application.

For any informal enquires please contact: Resourcing@birmingham.gov.uk 

Birmingham City Council is committed to safeguarding and promoting the welfare of our citizens and expects all staff and volunteers to share this commitment. You can view our Corporate Safeguarding Policy | Birmingham City Council here.

Proof of Right to work in the UK will be required for all applicants in accordance with UK Home Office requirements, before any employment offer can be confirmed.

Sponsorship is not available for this post. Applicants must have the right to work in the UK that does not require employer sponsorship for the duration of the appointment.